Who to interview? I had started trying to interview people at the mall. Going up to random shoppers felt odd. But there were people working a kiosks that were trying to get people’s attention. Syed was one of them. I think his was glasses.

Syed would prefer to go some place different. “We have already been to the moon. We should invest those resources into something else.” I started to probe his position and he became a little defensive “I’m not a fan of astronomy. If you go into the nitty gritty, then there might be some advantage but my point of view is that we should do something else.” And that is a valid point of view.

One thing I try not to do on these interviews is to make people feel defensive, embarrassed or questioned. My number one objective with these interviews is to try to make people feel understood or at least have them feel that they are trying to be understood.